What is a Canvass?
Canvassing refers to going door-to-door in a neighborhood and having conversations about important issues with community members. It is an essential component of organizing. We use canvassing to talk to voters about issues that matter to them, spread our message and recruit new volunteers. The results of every conversation are recorded so we can make sure we are organizing in the most efficient way possible and focusing on what's most important to voters. Organizing for America's success in 2010 depends upon our ability to share our message through as many discussions with voters as possible.
Thanks for your interest in putting together a canvass. This guide will walk you through each step of the process and provide you with all the resources you'll need to be successful. Good luck!
Why Do We Canvass?
Canvassing in local neighborhoods (both at the doors and in high traffic areas) is the most effective way to talk with community members about the issues that matter to them. Our success on the Obama campaign and in advocating for health insurance reform depended upon our ability to share our message through face-to-face discussions with voters. We need to let our neighbors know about our efforts and invite them to join us!
Where Do We Canvass?
Usually the goal of any canvass is to talk to as many people as possible. Therefore, we want to target areas that are dense with people and allow us to easily talk to them all.
We recommend canvassing both public locations and going door-to-door in neighborhoods. Public locations should be areas where people pass by regularly. Good canvass spots include grocery stores, sporting events, public transport stops, fast food restaurants, parks, college campuses, etc. It’s important to have several back up places in case the location is unsuccessful or the canvasser is asked to move. Make sure your canvassers know not to be discouraged if they are asked to leave a location – flexibility is key.
Door-to-door canvassing should focus on dense neighborhoods that are easily walkable. You want to choose neighborhoods where the houses are relatively close together and you can hit as many doors as possible.
We do suggest that you do not schedule voter contact events before 10am or after 9pm.
Determine where your “staging location” will be. That is where people will gather before and after the canvass. Your staging location can be a private home, park, school, or any other location that will accommodate your group and allow for a brief training.
Take a moment to register your event online. Registering your event online means you’ll get your own page for your event, be able to send an invite to your friends, track who is planning on attending, and send details and reminders to your attendees.
Invite as many volunteers as possible to participate in your canvass. Make phone calls and tap into your network of friends, neighbors, and colleagues to find volunteers. You can also find your local My.BarackObama group and invite members to attend by emailing the group's listserv. You may also want to create your own flyers promoting the canvass and post them at your local coffee shop, grocery store, or library.
It's often helpful to distribute the tasks involved in running a canvass. You may want to consider finding volunteers for the following roles:
Create a list of canvass locations, keeping in mind that you want to canvass in walkable neighborhoods and high-traffic public locations. Be sure to photocopy enough maps for everyone to have one and delegate out an appropriate amount of streets for each person. Here's a list of other items you might need to have ready:
Be sure to make reminder calls to everyone who has signed up online or has told you verbally they plan on attending. Turn out will increase dramatically if you ask them for a firm commitment. You can download your attendee list through Manage My Events.
This agenda is meant as a suggestion to guide you through your canvass. Feel free to adjust the agenda to best suit your neighborhood and participants.
Welcome and Introduction (10 min) If possible, have each person introduce themselves by name. Have two people share their personal stories, addressing what is at stake for them personally. Stories should give a human side to our organizing work and remind us of the real impact of the decisions made in Washington.
Also be sure to explain why you’re knocking doors today and what the group’s motivation and ultimate goals are.
Set expectations (3 min)
Share your goal for the number of doors you are trying to knock and the number of people you are trying to reach. Put this number into perspective by reminding your volunteers that they are part of a huge effort with thousands of volunteers across the country engaging in similar efforts.
Review the script and role play with a partner (5 min)
Have all your volunteers take some time before you begin to think of a one-minute explanation of why they are volunteering for Organizing for America. Read the script out loud and ask if anyone has questions. Practice what you are going to say when you knock on the door. Let people know that it's alright to share their story in order to personalize the message, but that they should try to answer all the questions on the script.
Explain logistics (3 min)
Address how people should organize in groups, give any necessary transportation details and pass out materials.
Hit the streets! (3 hours)
Check on your team during the action. As the event host, it's your job to keep your team motivated. Collect cell phone numbers and text updates about your group’s success! Example: Alex got his first signature, Caroline’s out of pens because she’s had so many signups, etc!
Debrief (15 min)
At the end of the canvass have everyone tally up the number of doors they knocked and the number that were successful contacts. Gather the information and make sure the data has been entered or will be (There should be a staff member or regional lead who will collect data). Present how your group fared overall and ask those who did well what made the difference. Ask those who struggled what the challenges were that we need to prepare better for next time.
Don't forget in your debrief to let people know about your next event or how they can get more involved in your local group.
If possible, organize a potluck or an optional social gathering afterward. Talk about your success together!
Follow your walk list. Knock on every door identified on your walk list, and don't stay too long at a door. Leave literature at every listed door, even if the person is not home. Try to talk with the voter listed on the sheet and only visit the houses on the list unless your canvass organizer specifically tells you otherwise.
If you speak with a member of the household other than the voter on your walk list, do not record the responses as those of the person on your list. You should simply report the voter as "Not Home" and move on to the next house.
Stay safe! Don’t go inside houses, even in a group. Don’t knock on a door you feel uneasy about. Don’t offer to shake people’s hands at the door - it can often put people off - but shake their hands if they offer.
Smile! This is the most basic rule of voter contact. If you look and sound like you are enjoying yourself, people will be more interested in engaging in conversation with you and discussing what issues are important to them.
Stay positive! As a volunteer, you're here to excite voters about the President's agenda and the work Organizing for America is doing - not to weigh them down with complaints about the opposition or their viewpoints. Comparisons are good, but keep a positive focus on the President's goals. And don't argue with people who disagree with you. Kindly thank them for their time and move on. Your time is valuable, and there are a lot of voters to contact.
Don’t pretend to be a policy expert. It’s likely that someone will ask you a question to which you do not know the answer. That’s okay. You should never be afraid to admit you do not know the details of one of the President's policies. If you aren’t sure, say just that. You can point them to WhiteHouse.gov or BarackObama.com for more information on the particular issue.
Follow the script, but speak from the heart. You will be provided with a script and information on the issues to help you engage voters. But you should use the script as a guide and feel free to explain to voters what inspired you to work with Organizing for America. Your personal story will always be the most effective way of engaging with voters.
If you talk with a voter about issues beyond the script, that's great! Having a conversation is the most effective way to share the President's agenda with other voters or bring them into Organizing for America. Make sure to first record their answers to the questions on the script and then make a note of anything else the person said.
Reporting good data from your canvassing is just as important as actually talking to the voters. Understanding what voters think about important issues helps us ensure we are running the most effective organization possible. All information collected from your canvass should be entered online here if the walk sheets were generated through your Neighbor to Neighbor account on MyBarackObama.com or given to your local OFA staff member if he or she generated the lists for your canvass.
Also, make sure to enter the information from you sign-in sheets. You can enter the information online here. If you are unable to enter it online, you can fax it to (202) 350-6058 or mail it in:
Organizing for America
430 South Capitol Street SE
Washington, D.C., 20003
Remember this is very important as it allows Organizing for America to gauge the impact of your group and gauge what additional resources we can provide.
Send a personal email thanking everyone who participated in the canvass. Be sure to stay connected with your fellow volunteers and get ready for the next action!
Congratulations, you are making the change you voted for possible. Now begin planning your next event. It's up to each one of us to keep this movement going. Thank you for all your hard work!