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Organizing For America
Here's the Challenge:

Create the best 30 second video you can that makes the case for passing health insurance reform in 2009. This is a complex and often personal issue, and there’s way more angles to cover than anyone can squeeze into 30 seconds. So here are some themes to consider as you choose what to focus on:

The need for reform

•  Personal stories: It’s hard to get more powerful than sharing a personal story about how the broken status quo has affected you and the ones you love.

•  The cost of inaction: There’s lots to cover about how spiraling costs are breaking the budgets of families, governments and businesses, and the high price we’ll all pay if we don’t act.

•  The opponents of reform: It’s amazing the levels some will stoop in order to score political points or protect their profits. This is your chance to call them out.

The President's plan

•  For those with insurance, the President’s plan will provide more security and stability. You won’t get cut off for being sick, face discrimination because of your gender, or run up against an annual or lifetime cap ever again.

•  For those without insurance, the plan will guarantee affordable options so that every American finally gets the peace of mind and quality care we deserve.

•  And it will rein in out-of-control health care costs and accomplish reform without adding a dime to the deficit.

Your video can be serious or funny. It can feature charts and graphs or satire and songs. It can just be you with a good idea in front of a basic web camera, or it can be a special effects filled mini-spectacular. Just keep it to 30 seconds, keep it honest, and make sure that folks who see it will be fired up about passing health reform in 2009.

For more detailed rules – and these are very important – please review the official contest rules.


Submit Your Video

This is the chance for you to make a 30 second ad telling the story about why the status quo has got to go, or explaining how the Obama plan will ensure we get the secure, quality care we need without breaking the budget.

The deadline for submissions is 11:59 P.M. on October 18, 2009.

Have a question about the Challenge?

NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN.  MAKING A CONTRIBUTION WILL NOT INCREASE ODDS OF WINNING.  VOID WHERE PROHIBITED.  Contest open only to U.S. citizens who are legal residents of the 50 United States and District of Columbia and 18 or older (or of majority in entrant's state).  Contest starts 12:01 AM (ET) on 9/26/09 and ends 11:59 PM (ET) on 10/18/09.  Winners will be selected by 11/7/09 and notified by phone and/or e-mail by 11/9/09. One winner will receive the following prize: all or part of the winner's video may be used in a TV ad associated with DNC's health reform campaign (approximate retail value: $0). 20 finalists will be selected by a panel of judges comprised of DNC employees; the winner will be selected by public voters and a panel of experts.  Entries will be judged on the following criteria: the most apt, creative, original and interesting video; demonstrated impact concerning supporting health insurance reform; and clarity of message concerning supporting health insurance reform.  Odds of winning depend on the number and quality of eligible entries received.  Contest subject to Official Rules.  To enter, create an original 30-second video supporting health insurance reform, upload the video to, and complete the entry form at full details, restrictions and Official Rules, visit  Sponsor: Democratic National Committee, Inc., 430 South Capitol Street SE, Washington, D.C. 20003.